“Aren’t you just playing dress up all day?” Now I never got asked that specific question, but I’ve had similar questions or remarks about what I do for a living as a boutique owner. “Your job must be easy! Anybody can sell clothes! Is this a job, job or just a hobby? So, since you don’t make the clothes you sell, you’re just selling someone else’s creation?” But if they only knew what is it like!
Owning a boutique isn’t always what it may seem like. Here is a glimpse in what is a day like for a boutique owner:
Consistently being creative – I don’t mean arts and crafts, I mean coming up with new ways to tell your story. Describing what makes you different and what sets you aside from everyone else. Sounds easy, but it’s tougher than what you may think. It gets to the point where you ask yourself “how many more ways can I possibly say the something over and over, without actually saying the same thing over and over”.
You truly never have a day off – Very few will love it as much as you do. And because you love it some much, your brain will consistently think of what to do next. Even when you’re not in your shop, you’re taking work home. You find yourself thinking about it day and night, creating content, making videos. There are times I’m taking a shower and have to grab my phone, because I thought of something else I can do. Your brain never really turns off!
Sometimes it feels lonely – Who knew a place with all the glitz and ahhhh can make you feel lonely. Why? Because you’re in a constant go. Sometimes it leaves you thinking, am I the only one that feels this way?
It isn’t playing dress up at all, but how much I wish it was! It’s about numbers, strategy, being unique, SEO, being a photographer, being a shopper, planner, social media expert and a million more things.
You have to know every aspect of your job. Why? Because you’re a small business. You not always sitting in the boss office over looking your business. You have to get down and dirty with your business, in order to succeed. Doing things you don’t like, things you fear.
Buying inventory sometimes feels like a guessing game. Would they like this top? Am I getting this dress because I like the style? Do I buy things that would sell regardless of my opinion on its style? Do I buy things that fit my personality and style with hope my costumers would love it too?
Giving up – I can’t lie and say there hasn’t been times where I feel like I’m done! With all of it!! These emotions do happen. But you know damn well you wouldn’t just pick up and leave it all behind. You just feel defeated.
Sometimes you can’t pay yourself. You work hard everyday and there WILL be times that you can’t cash that paycheck. Sometimes it has to be thrown back in your business. There is no way you can pay yourself and not your employee. It takes money to make money. Simple.
The closest people to you may not support your business – Just because you own your own business doesn’t mean every family members, bestie, social media friend has to buy your stuff. Or share your stuff. Or even remember your store exist.
You plan on being a boutique that caters to everyone – So the opposite. From the beginning you have to understand you simply won’t fit everyone’s taste. After you realize that you have to truly understand it. And not take it to heart.
This may sound like a super negative post, but I promise it isn’t. Just more of a realist. And I know the question you are probably thinking… why are you even doing it? Well loves, it takes passion to continue doing something that has all these emotions and feelings into it. It takes love. Compassion (for yourself). Dedication. Determination to get up every single day and hustle. Because if you don’t do it, no one will.
Nothing makes me happier than seeing a customer love an item from my store as much as I do. And not because it’s “cute” but because she can relate to it. It makes her feel good about herself. It builds her confidence. How lucky am I that I can help someone experience those feelings?
You’re building a community. You’re making one on one connections. You’re making someone’s day. Seeing this makes it all worth it. Worth the hardships, the tears, the frustrations.
And what it does for me? It’s one of my favorite versions of myself. It makes me stronger even when I don’t see it or when I’m tried. It helps me believe in myself. It makes me feel like I’m setting an example for my children. It makes me feel empowered! #girlbosstruths
Rachael and Sheree will be taking a little break from hosting our weekend wear link up. Until then, you can email Mom with Style with you would like to co-host a week with me 😉